Wong’s post suggests the social network is testing this feature in its Android app. However, the feature isn’t live for any users.
Tip @Techmeme pic.twitter.com/TdT73wT6A0 — Jane Manchun Wong (@wongmjane) September 2, 2019 The company confirmed to TechCrunch that it’s considering expanding this trial publicly, and it’ll affect Likes and reactions to posts. In April, Facebook-owned Instagram started a test to hide likes from posts in Canada. Later in July, it expanded the program to five more countries including Australia, Brazil, Ireland, Italy, Japan, and New Zealand. During its announcement, the company said it wanted “followers to focus on the photos and videos you share, not how many likes they get.” As my colleague, Abhimanyu Ghoshal pointed out in his piece on killing the follower count for social media, research shows that these numbers can increase the risk of depression, sadness, loneliness, envy and drop in self-esteem. While hiding reaction counts may help your mood, the lack of quantified validation may cause people to post less content – and that’s not good for Facebook’s business.
