An official blog post by staff attorney Elisa Jilson noted that the FTC Act prohibits the sale or use of racially biased algorithms. Jilson added that it’s illegal to use biased algorithms that lead to credit discrimination on the basis of race, color, religion, national origin, sex, marital status, age, or because a person receives public assistance. Jilson expressly warned companies not to exaggerate what their algorithms do and whether they deliver fair results. Those that can’t back up their claims with evidence are violating FTC rules. “The result may be deception, discrimination – and an FTC law enforcement action,” she wrote. [Read: The biggest tech trends of 2021, according to 3 founders] The rules could affect a vast range of businesses, from car manufacturers who overstate the capabilities of self-driving vehicles to AI hiring companies whose algorithms are built with data that lacks gender diversity. Ryan Calo, a University of Washington law professor, said the blog post signals a shift in how the FTC is thinking about enforcing the rules. “The concreteness of the examples coupled with repeated references to statutory authority is uncommon,” he tweeted. However, it remains unclear how the FTC will assess algorithmic biases.

— Dr. Kate Crawford (@katecrawford) April 20, 2021 Nonetheless, the blunt warnings about selling discriminatory AI systems and overpromising on their capabilities suggest stricter enforcement is impending. Greetings Humanoids! Did you know we have a newsletter all about AI? You can subscribe to it right here.