Today, less than five years later, Microsoft announced it will be closing all of its physical stores, at least in their current form. The company plans to ‘reimagine’ four locations — London, NYC, Sydney, and Redmond — as ‘experience centers’ (AKA showrooms) rather than actual stores. While the company doesn’t explicitly say the closing was precipitated by the coronavirus pandemic, it’s hard to imagine it not having an impact. The company did say that since it closed its stores at the outset of the pandemic, its retail team has been working to help customers transition to the new reality of online workplaces and schools. Rather than physical retail locations, Microsoft plans to instead invest in services such as 1-on-1 video support, more tutorial videos, and virtual workshops.
